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STRATEGIC COMMUNICATIONS

Michelle Peterson, MBA, ABC

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Proven professional with more than 20 years experience in internal and external communications, employee experience, crisis communications, media relations, reputation management, change management and process improvement. Solid expertise in developing, directing and monitoring high-quality programs that support the mission, goals and strategies of the organization. Experience in developing high-performing and dedicated teams to meet challenging corporate objectives.

Work Samples

Best-Run Government

Strategic communications project focused on developing messaging and communication tools about King County's continuous improvement initiative.

Project Management: VM Centennial

Strategic leadership content platform exploring the intersection of business academic theory and real-world application.

VM Community Benefit

High-impact editorial content and digital presence strategy for visionary business leaders and tech innovators.

Miscellaneous 

Developed comprehensive response frameworks for global organizations during high-pressure market shifts and restructuring.

Best-Run Government (BRG)

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BRG Q&A

A detailed analysis of communication channels within municipal departments to enhance citizen interaction.

BRG Leader Talking Points

Strategic plan focused on digitizing internal workflows to improve service delivery times.

BRG Management System

Messaging tools developed to communicate the county's progress on key community milestones.

BRG Graphic Story

A detailed analysis of communication channels within municipal departments to enhance citizen interaction.

Town Hall Conversation Guide

A detailed analysis of communication channels within municipal departments to enhance citizen interaction.

Metro North Video Conversation Guide

A detailed analysis of communication channels within municipal departments to enhance citizen interaction.

UpFront Bulletins: BRG Awards

A detailed analysis of communication channels within municipal departments to enhance citizen interaction.

SLT Briefing Document

A detailed analysis of communication channels within municipal departments to enhance citizen interaction.

VM Community Benefit

Annual Report Copy

A detailed analysis of communication channels within municipal departments to enhance citizen interaction.

Community Benefit Report Samples

A detailed analysis of communication channels within municipal departments to enhance citizen interaction.

VM Community Benefit External Content

Project Management: VM Centennial 

VM Centennial Display

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Miscellaneous

March 2021 Weekly Lineup

A detailed analysis of communication channels within municipal departments to enhance citizen interaction.

Bisnow Panel Briefing

A detailed analysis of communication channels within municipal departments to enhance citizen interaction.

Gary Kaplan AMA Briefing

A detailed analysis of communication channels within municipal departments to enhance citizen interaction.

VM Livestream QA Overview

A detailed analysis of communication channels within municipal departments to enhance citizen interaction.

VM Media Audit

A detailed analysis of communication channels within municipal departments to enhance citizen interaction.

Communications Plan

A detailed analysis of communication channels within municipal departments to enhance citizen interaction.

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